an imaginary and colorful world

El Más Allá will transport visitors to a world that is beyond what we currently know.

El Más Allá is an immersive experience that will take you to a world beyond anything you’ve seen before! Expanding throughout the Museum’s lower level, this colorful and imaginary world includes a giant 40-foot slide, vibrant, wall-length murals featuring unique characters, and climbable geometric sculptures. By interacting with this unknown world “of the beyond,” children will learn to challenge themselves, as well as connect and collaborate with each other in new ways.

El Más Allá is slated to open to the public on August 13, 2021.

El Más Allá will feature:

Unique Imaginary Characters

Five primary characters live in the world of El Más Allá and represent different human emotions and personalities. One of the characters, Maslow, is a pyramid-shaped creature based on psychologist Abraham Maslow’s hierarchy of needs.

Colorful 20-Foot Murals

These murals illustrate the world of El Más Allá to make participants feel they have been teleported to another place.

Inventive Experiences

Climbable geometric sculptures and a monumental slide will provide unique experiences to connect with each other in new ways.

Who Made This?

1986, Chula Vista, California
lives in
Tijuana, Mexico

Panca, aka Paola Villaseñor, is an international artist known for her playful street art, which has appeared everywhere from walls in Mexico City to the galleries of the Museum of Contemporary Art San Diego. As a child, Panca visited The New Children’s Museum and recalls painting the outdoor truck, which was one of her first experiences with painting something on a large scale. This left a big impression on her and has inspired her artwork today. Her mural SMILE, currently adorns the Museum’s entry bridge, welcoming visitors with bright colors and playful smiles.

This installation is made possible by

Masks Required

Masks are required for all guests (ages 2+) inside the Museum, regardless of vaccination status. Masks are not required in our outdoor spaces. Click here to read our full Safer Play Policy before visiting the Museum.