Brandmark & Logotype Color

Download The New Children's Museum logos for print and web. Please note the guidelines for use and display of the NCM logo and marks provided in the style guide.

Minimum Clear Space

It is recommended that the signature maintain sufficient clear space—approximately the size of the middle circle. The horizontal NCM logo is preferred.

Black & White/Reversed

The positive version of the signature shown here should be used for black and white applications. The reverse version can be used on top of a solid for special needs, as long as clarity is maintained. The full-color signature should never be used in this application.
Note: the scale of the mark to the logotype is slightly different in the positive and negative versions for legibility.